The Tag and Label Manufacturers Institute (TLMI) has commissioned AWA Alexander Watson Associates to research and publish the 2007 edition of the North American Label Study.

The study, updated by the association every three years, aims to inform label converters and suppliers about the drivers shaping the pressure sensitive label market. It also provides benchmark-level researched market data and trend information to assist companies in making business decisions.

“Publication of the North American Label Study helps to fulfill TLMI’s mission of providing effective forums to address issues critical to the success of the narrow web, tag, label, packaging, and converting industries of North America,” says TLMI Chairman Scott Pillsbury, president of Rose City Label, Portland, OR, USA. “We look forward to sharing this valuable information with our members and the industry as a whole.”

Present and future demand for labels in the NAFTA region will be researched for all available converting technologies, including wet glue, pressure sensitive, sleeves of all types, and in-mold. They are segmented by regional characteristics and the major end-use markets, from food and beverage to consumer durables, office products, and logistics applications. Data is provided in volume terms (actual and projections), including growth rates, types of label materials and converting technologies used, and the relative position of the various labeling and product decoration technologies in each segment. End-user demand will also be evaluated through an extensive series of interviews with brand owners and label users.

AWA Alexander Watson Associates is a market research, publishing, consulting, and events company focusing on the speciality packaging, coating, and converting industries. It is based in Amsterdam, The Netherlands, and has an offices in McLean, VA, USA. TLMI, headquartered in Naperville, IL, USA, is North America’s leading trade association serving the tag and label industry, representing more than 300 converter and supplier member companies.